01
Match research
Historical head-to-heads, surface preference, current form, physical condition, travel load and motivational context inside the draw.
Tennis & Major Event Analyst
Reading the market
before the first serve.
I'm James Hartley — a British sports analyst based in Czechia. Selective, value-first tennis and major-event analysis for betting services, tipster communities and media partners.
9+
Years in market
34
Grand slams covered
12
B2B partners
Based in
Prague · London
About the analyst
Nine years in the odds market. One discipline: selection.
I grew up in Manchester and spent close to a decade inside the British betting industry — from the trading desk to independent analytical work for several European services. In 2024 I relocated to Czechia to focus on sports analysis full-time.
My specialism is tennis, grand slams and a handful of major sporting events. I select every analysis carefully — with an emphasis on value in the price, market movement and match context.
"Value doesn't come from the number of tips. It comes from how many you let pass before the right one arrives."
Match context
Market shape
Line movement
Model overlays
Methodology
Every analysis passes through four gates.
No pre-cooked picks. No volume-driven output. Every match goes through the same process — and if it fails at any step, the analysis is never sent.
02
Market read
Opening lines, price movement, sharp versus public money, cross-book liquidity and Asian handicap benchmarks.
03
Value filter
No value, no tip. The model has to show a minimum 5% edge alongside a realistic staking plan.
04
Delivery
Reporting in the partner's language — full written reasoning, key numbers and a clear stake-sizing recommendation.
Services
Three ways to work together.
All engagements are strictly B2B — with betting services, tipster communities and media partners that want event-level analysis for their audiences.
FlagshipPer event
Grand Slam Coverage
Full coverage of all four grand slams — draw preview, R1 to R4 selections, quarter-by-quarter breakdowns and a final-round wrap. Built for services with event-driven packages.
- Draw preview
- Round-by-round selections
- Bracket EV report
- Post-event review
RetainerMonthly retainer
ATP / WTA Tour Analytics
Ongoing analysis of the main tour events — Masters 1000, WTA 1000 and ATP 500. Selective output three to six times a week depending on the tour calendar.
- Tour-weighted selections
- Live line reads
- Weekly performance report
- Delivered via Slack or Telegram
BespokeProject scope
Major Sporting Events
Ad-hoc coverage of selected majors — the Ryder Cup, Champions League final, Formula 1, boxing. Only events where I see a clear market inefficiency worth pursuing.
- Event-specific research
- Custom deliverable format
- Direct partner consultation
- Full audit trail
Track record
Numbers you don't have to take on faith.
A full audit trail is available to every partner before we sign. A number without evidence is worthless — and it wastes both sides' time.
"James doesn't send volume. He sends reasoning. For the first time our clients actually understand why a match is being played."
"The best grand slam prep we've ever had. The draw reports are on another level."
+18.4%
ROI · 2024 season
Verified across three B2B partners
63%
Strike rate on named selections
Tennis · full year
1,240
Matches analysed
Grand slam and tour combined
0
Volume-based content
Selection over saturation
Contact
Let's talk about your season.
Fill in a short brief. I reply within 48 hours and only send a proposal where the partnership makes sense for both sides.
- Cooperation
- B2B only
- Response time
- Within 48 hours
- Languages
- English · Czech
- Location
- Prague, CZ · Manchester, UK